Ecommerce Attribution API

API responsible for traffic attribution and qualification across web and mobile platforms.

Overview

This API qualifies incoming ecommerce traffic using a referential of attribution levers, determining which marketing channel should receive credit for customer conversions.

Consumers

• Web Applications: Direct channel websites using browser cookies
• Mobile Applications: iOS and Android apps using app-managed attribution
• Backend Services: Server-side attribution queries
• Permalink Flows: Special campaign tracking
• BI Systems: Analytics and reporting (indirect consumption)

Key Features

• Multi-Source Attribution: Compares current visit, web cookies, and mobile app cookies
• Lever-Based Qualification: Classifies traffic sources by strategic value (categories 1-5)
• Cross-Platform Tracking: Unified attribution across web and mobile
• Priority-Based Selection: Higher-value channels take precedence
• 30-Day Cookie Persistence: Attribution retained for 30 days

Attribution Flow

1. Customer visits with traffic source parameters
2. API qualifies traffic against lever referential
3. Compares with existing web/mobile attribution
4. Applies priority rules to determine best attribution
5. Returns updated encrypted cookies and attribution data