API Portfolio

Centralized way to get the breadcrumb object for a destination (V2, middleware-based)

# Ecommerce Attribution API

API responsible for traffic attribution and qualification across web and mobile platforms.

## Overview

This API qualifies incoming ecommerce traffic using a referential of attribution levers,
determining which marketing channel should receive credit for customer conversions.

## Consumers

- **Web Applications**: Direct channel websites using browser cookies
- **Mobile Applications**: iOS and Android apps using app-managed attribution
- **Backend Services**: Server-side attribution queries
- **Permalink Flows**: Special campaign tracking
- **BI Systems**: Analytics and reporting (indirect consumption)

## Key Features

- **Multi-Source Attribution**: Compares current visit, web cookies, and mobile app cookies
- **Lever-Based Qualification**: Classifies traffic sources by strategic value (categories 1-5)
- **Cross-Platform Tracking**: Unified attribution across web and mobile
- **Priority-Based Selection**: Higher-value channels take precedence
- **30-Day Cookie Persistence**: Attribution retained for 30 days

## Attribution Flow

1. Customer visits with traffic source parameters
2. API qualifies traffic against lever referential
3. Compares with existing web/mobile attribution
4. Applies priority rules to determine best attribution
5. Returns updated encrypted cookies and attribution data

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